Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favors data visualization to communicate insight.
OSS, inc can turn your insight into action. We have the right solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business.
Your company may apply analytics to business data to describe, predict, and improve business performance. Specifically, areas within analytics include:
- Predictive analytics
- Prescriptive analytics
- Enterprise decision management
- Retail analytics
- Store assortment and stock-keeping unit optimization
- Marketing optimization and marketing mix modeling
- Web analytics
- Sales force sizing and optimization
- Price and promotion modeling
- Predictive science
- Credit risk analysis
- Fraud analytics.
Since analytics can require extensive computation, the algorithms and software used for analytics harness the most current methods in computer science, statistics, and mathematics.